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Josh, founder of The Market Hustle, personal finance and investing coach

Hey, I'm Josh.

I didn't grow up talking about money. No one in my family explained compound interest, index funds, or why investing mattered. I figured it out the slow way.

I spent 12+ years learning how business and money work. I graduated magna cum laude from ASU's W.P. Carey School of Business, worked at JP Morgan Chase, and read over 100 books on personal finance and investing.

What I learned: building wealth isn't about picking the right stock or timing the market. It's about having a simple system you actually stick with.

That's what I teach through The Market Hustle. No hype or guru stuff. Just simple investing for people who feel like they started late.

Over 3,000 students have built their financial systems through Money Mastery and more than 1 million people follow along across social media.

Financial System Check (5mins)

Beyond the S&P 500 - A Thinking Investor's Guide to Diversification

Everyone has heard about the S&P 500.

This guide shows you what you actually own when you buy the S&P 500, and how to think about what else (if anything) belongs next to it.

  • See how top-heavy the index really is and what that means for your money

  • Learn how diversification actually works, across company size, sectors, and countries

  • Get a simple framework for deciding if your portfolio needs anything else

Read
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1:1 Coaching with Josh

If you'd rather build your financial system with someone than figure it out alone, this is it. I'm in your corner for the whole program.

  • 6 private Zoom sessions with me

  • We build your system together: accounts, automation, and a game plan you can stick with

  • Direct access to me between sessions

Best for busy professionals earning $100k+ who want someone to work through it with them.

I keep my coaching load small so everyone gets real time with me. If it looks like a fit, you'll get a free call to talk it through first.

Apply
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Money Mastery - The Complete Investing System (3,000+ Students)

Learn at your own pace, with me there to get you started.

  • Step-by-step lessons on accounts, ETFs, and automation

  • A 30-minute setup call with me to get your system started

  • Email support when you get stuck

  • Stack Ledger included to track your net worth as it grows

Best if you like to learn and do it yourself, with a little backup.

Build

The Market Hustle Community Wins 🎉

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A screenshot of a text message conversation about a book on investing, with one person complimenting the content and asking about favorite parts, and the other person praising the simplified guidance and approach.
A book review on a white background praising Josh's investment guide and social media content, with five gold stars at the top, and a small profile picture of Mike Armstrong at the bottom.
Screenshot of a text message conversation where one person thanks Josh for helping with their financial future, sharing they have invested over two years in VFV, doubled their income, and plan to buy condos for investment, expressing gratitude for en
Screenshot of a text message discussing investment accounts, stock symbols, and a daughter's account, with emojis of a laughing face, praying hands, and a heart.
A screenshot of a text message conversation, with a message expressing personal financial progress, including paying off debt and setting up direct deposits to a Roth IRA, shared by a person to someone else.